This project was to create a brand off of a topic of our choosing. With highway infrastructure I chose to highlight a lack of walkable spaces within the United States and how that could be changed. Here I chose the location of Whitestone Bridge in Queens to reclaim as a public park. The themes of the park itself were based around the graphic language of the highway infrastructure during the late 1950s and 1960s when original construction began.

Brand book available here: https://drive.google.com/file/d/1u-Y34RgCRew53QtvcJqy9wXQ7B78t8kl/view?usp=drive_link